A little finance. A lot more confidence.
Finance for Marketers.
Speak the language of Finance.
Without becoming an accountant.
A 10-minute diagnostic. Your personalised learning path.
Find your level
Your Financial Confidence Score.
Build your skills
Practical, marketing-first lessons.
Speak finance
Turn marketing results into P&L language.
Make it add up
Calculators and commercial tools.
Beyond the headline numbers
Great marketing.
Even better conversations.
You understand brand, customers and growth. Now bring the same confidence to budgets, margins and forecasts.
A “4x ROAS” campaign becomes a 26% ROI once incrementality and margin are applied. That's the conversation you'll be ready for.
Explore the marketing ROI guideWhat your CFO actually sees
Your next chapter
Three levels. One confident you.
From the fundamentals to defending your investment in the boardroom.
Finance Foundations
Marketing Executives and early-career marketers
The essential vocabulary: revenue, costs, margin, the P&L, cash and campaign ROI - and why Finance asks the questions it does.
Explain a marketing investment in commercial language.
Commercial Marketing
Marketing Managers and Heads of Marketing
CAC, LTV, contribution margin, payback, variance and scenario planning - connecting marketing metrics to financial performance.
Build, manage and defend an annual marketing budget.
The Financially Fluent CMO
Marketing Directors and CMOs
P&L and balance sheet interpretation, EBITDA, investment appraisal, brand versus demand and presenting to the Board.
Make - and win - commercially credible investment decisions.
Ready when you are
Your confidence starts here.
Find your level. Build your skills. Own the conversation.